2017千禧一代奢侈品用户购买行为报告（英文版）

BlingitonWhatmakesamillennialspendmore?淘宝店铺“Vivian研报”收集整理获取最新报告及后续更新服务请淘宝搜索“Vivian研报”Reachingtomorrow’spremiumconsumers01Findingsataglance02Lessonsandstrategies04Themillennialcore06Themillennialmindset10Influenceandthepurchasedecision12Thebuyingmoment14Howandwheremillennialsbuy16Personalisationandexperience20Puttingapriceonsustainability22Howstrongispremiumbrandloyalty?25Thesurveyscope30ContentsTodaythetopsegmentsoftheluxuryandpremiumconsumermarketsarestilldominatedbyBaby-BoomerandGenerationXbuyers–individualswhowerebornbetweentheendoftheSecondWorldWarthroughto1980.Thispost-wargenerationmayhaveadoptedsomeoftheonlinespendingpatternsofthegenerationthatfollowed,buttheyalsoretainconsumptionhabitsthatwereformedinanearlierage:theyarebrand-loyal,theyvaluetraditionalstorebuyingandpersonalcontact,andtheyrespondt