2016欧洲旅游趋势报告（英文版）

2016EuropeTravelTrendsReporthttp://www.sojern.com2One-thirdofworldwidetravellersreport1they’llspendmoreontravelin2016thantheyearprevious.Ofthosebigspenders,Europeansdominatethelist,withSwitzerland,theUnitedKingdom,Austria,Germany,andFranceallmakingthetop10.ForanybrandlookingtoreachEuropeantravellersastheysearchandbookatrip,orspendwhilein-destination,theseinsightsareintendedtoinformthetargetingstrategiesandcampaignactivitiestoreachtherightaudienceattherightmoment—whenthey’rereadytoengage.OurreportlooksatmorethanonebilliontravelintentsignalsfromJanuary2015throughJune2016inordertounderstandthebehaviourofEuropeantravellers,including:?Mostpopulartravelspotsandshiftsinpopularity;?Topemerginganddecliningmarkets;?Travelplanningandsearchbehaviourbycountry;and?AveragetripdurationacrossEurope.ReadontounderstandthelatestE