2016北美旅游趋势报告（英文版）

2016NorthAmericaTravelTrendsReportSojern’sMacroTravelTrendsforUS&CanadaJUNE2016http://www.sojern.com2TravelersfromUSandCanadareportthatthey’relookingtospend$6,400and$8,400,respectivelyontravelthisyear—bothbeatingouttheglobalaverageof$5,100.Inordertosuccessfullytapintothesemarketsandtheirspendingpower,it’simportanttounderstandNorthAmericansearchingandbookingtraveltrends.Sojern’snewestreportanalyzestravelfromJanuary2015throughApril2016inordertounderstandthebehaviorofUSandCanadatravelers,including:?Themostpopulartravelspotsandtheirshiftsinranking?Thetopemerginganddecliningmarkets?Whosearchesforthelongestandshortesttrips?Theaveragesearchingwindowforeachstate—includingwhosearchesfirstandlastWiththeseinsights,travelmarketerscanplanmorestrategicandtimelycampaigns.Gettinginfrontoftherighttraveler,attherighttime,w