Sojern’sDestinationReport:AFocusonFloridaTheStateofFlight,Hotel,Car,andCruisefortheSunshineStatehttp://www.sojern.comSOJERN.COM/SOLUTIONS@SOJERN.COMIntroductionIn2015,Floridabecamethefirststatetowelcomemorethan100millionout-of-stateandinternationaltourists,cementingitsplaceasoneofthetoptraveldestinationsintheworld.1GiventhepremierstatusofFloridatourism,analyzingtravelerbehaviorinverticalssuchasflight,hotel,car,andcruisedeepensourunderstandingofnotjustthestate’stourismtrendsbutalsolargerindustryshifts.Sojern’sreportinvestigatesFloridatraveltrendsinordertounderstand:?Topdomesticandinternationalmarkets?Searchhabitsforcruisetravelers?Popularcarrentalroutes?Andmorehttp://www.sojern.commailto:solutions%40sojern.com?subject=3TableofContents04.DomesticTraveltoFloridaOriginMarketsAirportOutlookTripDurationTimingLeadTimeEmerging