November2015www.pwccn.comConnectedandcoordinated:Personalisedservicedeliveryfortheelderly1|Connectedandcoordinated:PersonalisedservicedeliveryfortheelderlyAboutthisreportWeareenteringaneweraofhealth–newhealth.Healthmatters.Itmatterstoeachofusasindividualsandtosociety–itconnectsusalllikenoother.Itliesattheheartofoureconomic,political,socialandenvironmentalprosperityandisoneofthelargestindustriesintheworld.Twoassumptionsunderpinthetraditionalapproachtohealthcare:thatit’saboutthetreatmentofdisease;andthatit’sthedomainofaparticularprofessionalgroup.Weneedadifferentapproachtocopewiththeageingcurveandincreasingincidenceofchronicconditions–anapproachthatexpandsthefocusfromcareandcuretovitalityandwellbeing,andfromepisodicinterventiontopersonalisedintegratedservices.Wemustalsobringcareclosertothecitizenandman