下一站去哪儿：中国千禧世代旅行者洞察报告（英文版）

1MANYTHANKSTOKEYCONTRIBUTORS:GabrielleKong,ConvergencePlanningDirector,CaratEmilyLi,AssociateInsightsDirector,CaratPinkLiu,ManagementTrainee,CaratJiayueLiang,AssociateCorporateDevelopmentManagerYingChen,SeniorMarketingSpecialist,AmnetRitaCheng,ProductManager,Amnet1.INTRODUCTION2.DIGITALFIRST,PLATFORMNATIVE3.DEFININGMILLENIALI.AdventurousInfluencersII.FollowersofFashionIII.CulturallyCurious4.WELCOMETOTHEAGEOFEXPERIENCE5.THERESEARCHJOURNEY6.SOURCESOFINSPIRATION7.PLANNINGTHEADVENTURE8.SUMMARYCONTENTSCONTENTS3Page4Page5Page6Page12Page14Page15Page18Page23WHERENEXT?WHAT’SINFLUENCINGCHINESEMILLENNIALTRAVELLERS…Chinesemillennialtravellersarefuellingthegrowthofglobaltourismastheyseeknewandfreshexperiences.Butwhatinfluenceswheretheywanttogo?Andhowdotheyplantheirnextadventure?Carat,AMNETandSHDXhaveworked