2017英国电子竞技市场报告（英文版）

August/September2017ReportJustagame?UnderstandingtheexistingandfutureeSportsmarketintheUKWhywedidthestudyandwhowespoketoBackground,objectivesandsampling2Backgroundandobjectives?eSportshasaglobalrevenueof?565millionandanaudienceof385millionthisyear(2017).Thishascontinuallyincreasedfrom?264millionandanaudienceof235millionin2015.By2020,itsestimatedthateSportswillgeneratemorethan?1billioninglobalrevenueandnearlydoubleitsaudienceto600million.*?YouGovwantedtofindoutmoreabouttheeSportsmarket.Weranastudytounderstandattitudestowardsthismarket–whocurrentlywatcheseSports,whattheyarewatchingandwhere,andalsoifandhowtheyplantowatcheSportsagain.Italsolookedattheprospectivemarket–thosewhohaven’twatchedeSportsbefore,butareinterestedindoingsointhefuture.?Morespecifically,themainobjectivesofthestudywereto:?Measureawarene