1VR/ARInnovationReportPresentedbyWelcometothesecondannualVRDCVR/ARInnovationReport.Thedatainthisreportwasgatheredfromsurveyingover600professionalsinvolvedinthedevelopmentofvirtual,augmented,andmixedrealityexperiences.Thewealthofdataitcontainsisintendedtoofferusefulinsightintoarapidlygrowinganddiverseindustry.SomeofthemanyinterestingfindingsfromthissurveyincludeaclearriseinthepopularityoftheHTCViveandtheOculusRiftamongindustryprofessionals,anincreasinginterestindevelopingplatform-exclusiveexperiences,andanunderstandingthatmostdevsbelieveVRisaprofitable,sustainableindustry—butonlyinthemid-tolong-term.Thisdatawascollected,organizedandpresentedbytheUBMGameNetwork,whichrunstheVirtualRealityDevelopersConference(VRDC)aswellastheGameDevelopersConference(GDC)andGamasutra.com.VRDCsnexteventwilltakeplaceinSanFranciscofromSept