2016零售业消费者研究（英文版）

Retailcustomersareshouting—areyouadapting?Accenture’snewsurveyofglobalshoppersrevealsarisingintensitythatisforcingcompaniestoadaptmorequicklytotheshiftingretailrealitythatdefinesthecustomerexperience.淘宝店铺“Vivian研报”收集整理获取最新报告及后续更新服务请淘宝搜索“Vivian研报”48%42%THISYEARLASTYEARThisyear,48%ofallshopperssaidtheyfounditeasiertomakepurchasesusingtheirmobiledevicescomparedto42%lastyear.Adaptabilityisthenewhallmarkofsuccessfulretailstrategies,offeringretailersaproactivewaytomeetthedemandsofconsumerswhoareracingaheadtoembraceanevermoreconnectedandintegratedshoppingexperience.Accenture’sglobalresearchintothewantsandneedsofretailconsumersandtheeffortsretailersaremakingtomeetthoseneedsrevealsafluidlandscapewheretheabilitytoadapthasbecomeamust-haveskill.Asconsumersturnupthevolumeregardingtheircustomerexperiencedemands,