美国医疗消费者调查报告（英文版）

incollaborationwithCOMPLEXITYANDOPPORTUNITYASURVEYOFUSHEALTHCONSUMERS’WORRIESANDWANTSFOREWORDBYOLIVERWYMANAyoungmotherisupat2am,worriedthatherinfantwon’tstopcrying.AhighschoolfootballplayerneedsaphysicalonaSaturdaymorninginordertoplayinthebiggame.Agrandmotherthinksherbloodpressureistoohigh—again.Eachoftheseindividualsneedshealthcare,buttheirneedsarenotthesame.Forthemother,itmightbeavideoconsultationwithapediatricnurse;forthequarterback,avisittoaretailclinic;andforthegrandmother,asame-dayappointmentatherlongtimefamilydoctor.Muchoftheinvestmentweseeinhealthcaretransformationtodayfocusesoncreatingjustsuchpersonalized,segmentedoptionsinanindustrythat,forfartoolong,hastakenaone-size-fits-allapproachtoitsofferings.Ashealthcareorganizationsincreasinglyunderstandandseektoengagemoredeeplywiththeirconsumers,they