2017年新生代汽车消费者大数据洞察

Copyright?2017TheNielsenCompany.Confidentialandproprietary.尼尔森李振新2017BigDataInsightsforNewGenerationAuto2017年新生代汽车消费者大数据洞察2Copyright?2017TheNielsenCompany.Confidentialandproprietary.议程Agenda新生代的画像PortraitofNewGeneration新生代对汽车的需求NewGeneration’sNeedsforAutomotive综述Summary123Copyright?2017TheNielsenCompany.Confidentialandproprietary.SECTION01新生代的画像PORTRAITOFNEWGENERATION4Copyright?2017TheNielsenCompany.Confidentialandproprietary.Copyright?2017TheNielsenCompany.Confidentialandproprietary.新生代是规模大，信心高，学历高、收入高的一个群体Newgenerationareabigpopulation.Theyhavehighconfidence,highincomeandarebettereducation.规模大BIGSIZE信心高HIGHCONFIDENCE学历高、收入高BETTEREDUCATEDHIGHERINCOME5Copyright?2017TheNielsenC