2016年网络购物消费者行为（英文版）

2016THANKSTOCONNECTEDDEVICESLIKETABLETSANDSMARTPHONES,THEWAYPEOPLESHOPISCHANGINGDRAMATICALLY.Weaimtobetterpreparebrandsforthefutureofretail.Soforthefifthconsecutiveyear,DigitasLBihasconductedagroundbreakingglobalsurveyintotheemergingtrendsofmulti-platformshoppingacross15countries.(Theyinclude:Australia,Belgium,China,Denmark,France,Germany,HongKong,India,Italy,theNetherlands,Singapore,Spain,Sweden,theUnitedKingdomandtheUSA.)Thestudyrevealsthelatesttechnologytrendsandconsumerhabitsthataretransforminghow,where,andwhywebuy.METHODOLOGYSamplesize:1,000webuserspercountryaged18–64(quotamethod:gender,age,incomeorsocialprofile,region).USAGESMARTPHONESAREINCREASINGLYIMPORTANTDURINGALLSTAGESOFTHECUSTOMERJOURNEY.Whatdevicesdoonline