英国快消品行业（英文版）

vvMay10,2017FMCGUKEXCERPTTHEFULLREPORTISAVAILABLETOL2MEMBERSONLY.INQUIREABOUTMEMBERSHIP.FMCGUKmailto:membership%40l2thinktank.com?subject=L2%20membership%20Inquiry22May10,2017EXCERPTFMCGUKINTRODUCTIONRANKINGSITE&E-COMMERCEDIGITALMARKETINGSOCIALMEDIAMOBILEEXCERPTJAPAN7%CZECHREPUBLIC2%THENETHERLANDS2%UK7%SOUTHKOREA17%TAIWAN5%FRANCE5%CHINA4%USA1%SPAIN2%FMCGUK:E-CommerceShareofFMCGMarketValuein2016September2016ToughConditions,HighOpportunityConsumersintheUKareamongthehighestspendersonPersonalCareandHomeCareproductsinEurope,butthegrowingsophisticationofprivatelabelproducts—combinedwithdecliningbrandloyaltyandgrowingmomentumbehindall-naturalandeco-friendlyproducts—hascreateddownwardpressureonpricesandshareformajorbrands.1,2Meanwhile,retailersarelockedinapricewarthathasbeenexacerbated