2017运动服行业（英文版）

vvACTIVEWEARMarch3,201711ACTIVEWEAREXCERPTTHEFULLREPORTISAVAILABLETOL2MEMBERSONLY.INQUIREABOUTMEMBERSHIP.22March3,2017EXCERPTACTIVEWEAR2017INTRODUCTIONRANKINGSITE&E-COMMERCEDIGITALMARKETINGSOCIALMEDIAMOBILEEXCERPTInanotherwisesluggishRetailenvironment,theActivewearsegment,fueledbyathleisure,representsoneofthefastest-growingproductcategories,estimatedtoreach$117billioninNorthAmericabytheendof2020.1Athleisureisnolongeratrend,butaphenomenonthathasreinventedconsumerperspectivesoncasualwear.BothNikeandUnderArmourhaveexpandedbeyondperformanceapparelandfootweartobecometwoofthetop15overallclothingbrandsamongmillennialsin2016.2Inthepastseveralyears,Activewearhasseenaninfluxofnewplayers,whichhavejoinedmoreestablishedbrandstosaturatethemarket.Eagertocapitalizeonthetrend,fashionapparelcompanieslik