2017英国美容行业（英文版）

vvMarch9,2017BEAUTYUK11BEAUTYUKEXCERPTTHEFULLREPORTISAVAILABLETOL2MEMBERSONLY.INQUIREABOUTMEMBERSHIP.22March9,2017EXCERPTBEAUTYUK2017INTRODUCTIONRANKINGSITE&MOBILEE-COMMERCEDIGITALMARKETINGSOCIALMEDIAEXCERPTBREAKINGDOWNBORDERSSocialmediaandcross-bordere-commerceareallowingproducttrendstoglobaliserapidly.1,2Inthebeautyindustry,influentialvloggersonYouTubeandInstagramarebreakingdownmarketbordersandhelpingbrandstoachieveglobalscalebycreatinghighlyvisualcontentwithinternationalreachandappeal.Trendslike“matteliquidlipstick,”aspopularisedbyKylieCosmetic’sLipKit,havespreadlikewildfiretotheUK.WhileKylieCosmeticsoffersinternationalshippingtotheUK,thefinalcostofthesought-afterlipstickisalofty?26.03.Inrecognitionofmarketdemand,localbrandslikeSleekMakeuphaveactedquicklyandlaunchedsimilarproductsofthe