2017中国奢侈品行业（英文版）

vLUXURYCHINAMay24,201711LUXURYCHINA2017EXCERPTTHEFULLREPORTISAVAILABLETOL2MEMBERSONLY.INQUIREABOUTMEMBERSHIP.mailto:membership%40l2thinktank.com?subject=L2%20membership%20Inquiry22May24,2017EXCERPTLUXURYCHINA2017INTRODUCTIONRANKINGSITE&E-COMMERCEDIGITALMARKETINGSOCIALMEDIAMOBILEEXCERPTLUXURY’SFOCUSSHIFTSBACKTOCHINAAftertwoyearsofdecline,mainlandChina’sLuxurymarketresumedgrowthin2016,witha4percentyear-over-yearincreaseinvalue.1Whilethecountry’santi-corruptioncampaignhasyettoend,brandssawarepatriationofChineseLuxuryspendingastheyconductedglobalpriceharmonizationandasChineseconsumerconfidencerebounded.TheChinesegovernment’seffortstokeepmorespendinginthecountrythroughnewtariffpolicies,acrackdownonsmuggleddaigouitems(productspurchasedabroadtobesoldinChina),andanexpansionofnon-airportduty-freesalescontrib