2017汽车行业（英文版）

vMarch31,2017AUTO11EXCERPTTHEFULLREPORTISAVAILABLETOL2MEMBERSONLY.INQUIREABOUTMEMBERSHIP.AUTO2017mailto:membership%40l2thinktank.com?subject=L2%20membership%20Inquiry22March31,2017EXCERPTAUTO2017INTRODUCTIONRANKINGBRANDSITEDIGITALMARKETINGSOCIALMEDIAMOBILEEXCERPTAuto:BiggestEnhancementstoBrandSiteExperiencen=41BrandsWithCompleteData■2016■2017DownshiftAsUScarbuyersdelivertheindustry’sseventhconsecutiveyearofsalesgrowthbyarazor-thinmargin(80thousandvehicles),automakersarenearingtheendofanunprecedentedwinningstreak.1Decliningresalevaluescoupledwithrisinginterestratessendaclearsignal:theeraofstrongorganicdemandandlowincentivesiscomingtoaclose.2Goingforward,winnersandloserswillbedeterminedbywhichbrandsbestconsolidatetheshoppingprocessonlineandenhancecustomersupportthrough“thirdwave”connectiv