2017欧洲移动运营商（英文版）

1vvEXCERPTTHEFULLREPORTISAVAILABLETOL2MEMBERSONLY.INQUIREABOUTMEMBERSHIP.MOBILEOPERATORSEUROPE2017MOBILEOPERATORSEUROPEApril11,2017mailto:membership%40l2thinktank.com?subject=L2%20membership%20Inquiry22April11,2017EXCERPTMOBILEOPERATORSEUROPE2017INTRODUCTIONRANKINGSITE&E-COMMERCEDIGITALMARKETINGSOCIALMEDIAMOBILEEXCERPTAdecadeofpricecompetitionhasleftEuropeanmobileoperatorsstrugglingtofindnewgrowthchannels,evenasconsumersrelymoreontheirwirelessnetworksthaneverbefore—foreverythingfrompaymentstohealthmonitoring.1Withadigital-firstgenerationnowsteeringthedirectionofthemobilemarket,thewaythatconsumersdeterminevalueinmobileplanshasfundamentallychanged.Millennialsvaluefastimageuploadspeedsandvideostreamingqualityandtakeexpansivegeographiccoverageof4G,formerlyakeysellingpoint,forgranted.2Customerexpec