2017奢侈品行业百度搜索报告（英文版）

LUXURYINDUSTRYBAIDUSEARCHREPORTSPRING-SUMMER2017BAIDUIMS百度整合营销策略部FOREWORDnDATASOURCE:BAIDUPV(SEARCHVOLUMEOFKEYWORDS)nTIMEPERIOD:2015.04-2017.02nYOYGR:2016.03-2017.02vs.2015.03-2016.02CONTENTS1.2.3.4.5.6.ApparelAccessoriesShoesBagsWatchJewelry1.Apparel0%10%20%30%40%50%60%70%80%90%MobilePCMobileShareThesearchvolumeofapparelcategoryishuge.SeasonalityhasstrongimpactsonsearchvolumeA/WheldhighersearchvolumethanS/Sduetoitsaffluentproductlines.DailyPV1.5milYOYGR14.9%MoShare83%ApparelCategorySearchTrendsDataSource:BaiduPV97%ofsearcheswerenon-brandrelatedwords,whichincludesgenericproductnameslike“SkinnyJeans”andWOMwordslike“whichskinnyjeansbrandisbetter?“Brand3%Non-Brand97%+64%+14%ApparelCategorySearchContentsAnalysisForapparelcategory,peoplecaremoreonthestyle,designandpopularelementswhenpurc