The2016StateofDIGITALCONTENTContentStrategyGoesBeyondtheMarketingDepartmentByOmarAkhtarOctober25,2016Includessurveydatafrom528digitaltransformationleadersandstrategistsTounderstandhowbrandsareusingcontenttoachievebusinessgoalsanddeliveroncustomerneeds,wesurveyedover500contentstrategistsinNorthAmericaandEuropeacrossmajorindustryverticalsincludingIT,retail,manufacturing,finance,andhealthcare.Wetestedthehypothesisthatcontentisnolongeramarketingfunction,butastrategictoolformultiplepartsoftheorganizationtomeetbusinessobjectivesanddeliveronaunifiedcustomerexperience.Wechartedtheprogresscompanieshavemadetowardsachievingthisvisionacrossseveraldifferentaspectsofthebusiness,includingleadership,organization,strategy,andtechnology.Wealsocreatedasnapshotofthemostcommonpracticesbyindustryandidentifiedthefutureinitiativesandtec