普华永道：2017年全零售

TotalRetail2017www.pwc.com/2017totalretail10retailerinvestmentsforanuncertainfuturecompaniesareunderpressurefromshareholderstocutcosts,butatthesametimearebenefitingfromopportunitiesinthisglobalmarketplace.Retailersareinatoughspot,however,oftenlackingaglobalbrandandfacingtechnologicalupheavalsthathavelefttheminthethroesofconstantreinvention.That’swhyour2017TotalRetailreportisfocusedonthekindsofinvestmentsretailerswillneedinordertothriveintomorrow’smarketplace.Thisisthe10thconsecutiveyearthatPwChaspublishedastudyofonlineshoppers,andoursixthtrulyglobalstudy.Inlastyear’sTotalRetailreport,“Theysaytheywantarevolution,”wepointedtoconsumerbehaviorsthathadfinallyreachedatippingpoint,amongthem:participatinginretailcommunities,usingmobilephonesasshoppingdevices,theemergenceofsocialmediaasthe“greatinfluencer,”andconsumerde