SMOLLAN：2017中国零售八大趋势

8RetailTrendsinChinaWHAT’SINSTOREFORTHEYEAROFTHEROOSTER?MoreofeverythingfortheworldofretailEveryyearinChina,wepredictaperiodofunprecedentedchangeforthe12monthsahead,andallindicationsarethat2017willbenoexception.IntheYearoftheRooster,weexpectmoreofeverythingfortheworldofretail:biggerchallenges,butalsobiggerrewards;heightenedconsumerexpectations,andgreaterwinsfortheretailersandbrandsthatmeetthemandevengreateronesforthosethatexceedthem.ChangehasbecometheonlyconstantintheChinesemarket,andthatchangeishappeningfasterthanever.Thismakesretailinganenormouschallenge.Theretailsectorisatthenexusofthebiggestforcesshapingpeople’slives:digitization,brandbuildingandarebalancingoftheChineseeconomyawayfrommanufacturingtowardsservicesandconsumption.Tohelpyoufocusonwhat’smostimportantrightnow,we’vedistilledthisvastocean