GlobalHotelReputationBenchmarkReport2017https://revinate.com22ContentsIntroduction-Whyisbenchmarkingimportant?-MethodologyQuickFindingsGlobalAnalysis-ReviewDistributionbySite-ReviewPaceandResponseRate-AverageReviewScore-EstablishedMarkets:BiggestGlobalYOYIncreaseinReviewVolume-EmergingMarkets:BiggestGlobalYOYIncreaseinReviewVolumeSummary22IntroductionUsingbenchmarkingdata,hotelierscancomparetheirperformancetothatoftheircompetitorsandidentifytheimprovementsintheirassetsandservicesthatwillhavethemostimpact.Withover30,000hotelcustomersallovertheworld,Revinatehasamassedover220millionreviewsinitssevenyearsofservicetohotels—nearly40millionofthosein2016alone.https://revinate.com34www.revinate.com34Whyisbenchmarkingimportant?Benchmarkingallowshotelstotracktheirperformanceagainstthecompetitionandsetrealistic