2017年爱德曼信任度调查-中国报告

ChinaInformedPublic9yearsin20+marketsRepresents13%oftotalglobalpopulation500respondentsinU.S.andChina;200inallothercountriesMustmeet4criteria:Ages25-64CollegeeducatedIntop25%ofhouseholdincomeperagegroupineachcountryReportsignificantmediaconsumptionandengagementinbusinessnewsGeneralOnlinePopulation6yearsin25+marketsAges18+1,150respondentspercountryAllslidesshowGeneralOnlinePopulationunlessotherwisenoted2017EdelmanTrustBarometerMethodology28-countryglobaldatamarginoferror:GeneralPopulation+/-0.6%(N=32,200),InformedPublic+/-1.2%(N=6,200),MassPopulation+/-0.6%(26,000+).Country-specificdatamarginoferror:GeneralPopulation+/-2.9(N=1,150),InformedPublic+/-6.9%(N=min200,variesbycountry),ChinaandU.S.+/-4.4%(N=500),MassPopulation+/-3.0to3.6(N=min740,variesbycountry),halfsampleGlobalGeneralOnlinePopulation+/-0.8(N