20161026_Adobe_2016年北美广告需求报告_EN

?2016AdobeSystemsIncorporated.AllRightsReserved.AdvertisingDemandReport2016:NorthAmericaAdobeDigitalInsights?2016AdobeSystemsIncorporated.AllRightsReserved.MethodologyAnalysisofaggregatedandanonymousdata–800billionvisitsto800NorthAmericanwebsites(Jan.2013–June2016):?NorthAmericancompaniesinselectindustries:Media&Entertainment,Retail,Travel,Finance,Automotive,andHealth?Websitesclassifiedintosegmentsbasedonchangeinnumberofwebsitevisitsoverthepastthreeyears?GrowthWebsites:VisitsincreasedbetweenQ22013andQ22016?ShrinkingWebsites:VisitsdecreasedbetweenQ22013andQ22016?Surveyof1,000+U.S.consumers,coveringtheirperceptionsandpreferencesarounddigitaladvertisingandadblocking(conductedmid-August2016)?Ad-blockingstatisticscourtesyofPageFair,basedondatathroughJune2016,includingnumberofblockersinstalledacross21countriesondesktopandmobiledevi