20160619_Marin_2016年Q2网络广告各指标调查

INSIGHTSERIESTheQ22016PerformanceMarketer’sBenchmarkReportVitalSearch,Social,andDisplayPerformanceDatabyDevice2INSIGHT?SERIESTheQ22016PerformanceMarketer’sBenchmarkReportmarinsoftware.comIntroductionThefirstquarteroftheyearsawareturntonormalcyaftertheQ42015shoppingseason.Indeed,Q12016wasachancetoresetandreadjustforthenewyear.WelookedattheMarinGlobalOnlineAdvertisingIndextoseehowthefirstquarterof2016shapedupforadvertisersandtounderstanddeviceandplatformperformance.MethodologyWesampledtheMarinGlobalOnlineAdvertisingIndex,whichlooksatover$7.8billionworthofspendintheMarinplatform.TheIndexprimarilyconsistsofenterprise-classmarketers–largeradvertisersandagenciesthatspendinexcessof$1millionannuallyonpaid-search,display,social,andmobile.Assuch,ourdatasampleandfindingsskewtowardsthebehavioroflargerorganizationsandmoresophisticatedadv