[营销星球]JWT-IMPSYS品牌罗盘

IMPSYSprovidesastructuredandvalidatedresearchapproachlTheconstantimplicitplatformIsmadeofof8keyarchetypepersonalitiesandcorrespondingdeeplyinghumanneedstateslUsedstructuredway-bothinqualandquantresearch.lProjectiveinterviewingwithvalidatedpersonalityphotosallowsconsumerstorevealtheirrealperceptions(beyondtheexplicit).VitalityPotencyAccomplishmentSelf-assertionPowerSelf-controlOrderDominanceExcitementActivityStabilityPeaceProtectionSecurityPleasureHarmonyWarmthUnionAffiliationComfortEgo-orientatedLivelyOpenQuietWarmHarmoniousReceptiveCompliantCautiousWithdrawnCoolCalculatingSeriousConfidentPotentForcefulExtrovertWe-orientedIntrovertReservedIMPSYS提供了一种系统有效的调查方法设定8类消费者形态,透过消费者座谈会引导人们说出真实的欲求.使用通过各种人物照片的投射技术获取消费者真正的感受。使用定量研究和定性研究结合的方法。活力潜力成就独断权利克己自制规则控制兴奋活跃稳定安宁保护安全愉快协调热烈和睦友好轻松