《广告主的行为和逻辑》2010-2011年广告主媒体投放现状与趋势调查分析

MeiHuaMediaResearchCenter梅花网媒体研究中心广告主的行为和逻辑2010-2011年广告主媒体投放现状与趋势调查分析2011.4?2?Visit?www.meihua.info?for?our?portfolio?This?document?and?any?files?transmitted?with?it?are?confidential?and?intended?solely?for?the?use?of?the?individual?or?entity?to?whom?they?are?addressed.?If?you?have?received?this?email?in?error,?please?notify?the?sender.?目录?A.序言?B.广告主的投放行为?B1.市场数据背后的真相?B2.广告主媒体投放选择?B3.?2011年广告主媒体投放趋势?C.广告主的态度偏好?C1.媒体效果满意度?C2.投放效益关注度?D.新媒体势力?D1.广告主针对新媒体的投放行为?D2.广告主对新媒体的态度偏好?E.深入了解广告主行为策略?E1.广告主媒体购买行为?E2.广告主对投放效益评估的需求?F.梅花研究的结论和建议?G.附录?G1.调查方法?G2.企业媒体投放调查广告主样本结构?G3.被访者名录?G4.专家深度访谈摘要?G5.推荐阅读??3?Visit?www.meihua.info?for?our?portfolio?This?document?and?any?files?transmitted?with?it?are?confidential?and?intended?solely?for?the?use?of?the?individual?or?entity?to?whom?they?are?addressed.?If?you?have?received?this?email?in?error,?please?notify?the?sender.?A.序言????梅花网媒体研究中心（以下简称梅花研究）是梅花信息的直属服务机构