NewCollectionLaunch|MarketingPlan22.10.2009Situationanalysis1ZaraBrandWheelHigh-StreetFashionFashionableclothesVariedassortmentTrendycolorsFemininecutsFashionableproductlinesformoderatecostsCustomer-centeredbusinessRunwaytrendsadaptedforthestreetsFashion-orientedwomanTrendyineverysituationFeelinggoodaboutlookinggoodFashion-friendlyFeminineHotandtrendyBrandEssencePersonalityValuesBenefitsAttributesTheZaraBrandIndustryAnalysisProductDevelopmentConsumerAnalysisMarketAnalysisMarket&ConsumerResearch5KeysoftheZaraBusinessModelCustomerLogisticsStoreTeamsDesign/ProductionTheZaraBrandIndustryAnalysisProductDevelopmentConsumerAnalysisMarketAnalysisMarket&ConsumerResearchCustomer:MaindrivingforcebehindallZARAactivitiesUnlikethetraditionalfashioncompanybusinessmodel,whichstartsatthedesigner’sdrawingtable,Inditex’sactivitystartsint