COHERENTARBITRARINESSSTABLEDEMANDCURVESWITHOUTSTABLEPREFERENCESDANARIELYGEORGELOEWENSTEINDRAZENPRELEC曹将PPTaoGAMELET’SPLAYAGAME忧伤的鼓浪屿赵小姐的店明信片×15您觉得这组明信片的价格会超过30元吗?会是多少?GAME厦港地摊明信片×15您觉得这组明信片的价格会是多少?GAME您觉得这组明信片的价格会超过10元吗?会是多少?GAME30元组10元组15201810AVERAGE=15.7535352030AVERAGE=30GAME>CONCEPTSArbitrariness202515Anchor3010Coherence系列1AB4.32.5CONTENTS1Introduction2Experiments3ApplicationⅠ4ApplicationⅡ91Introduction2Experiments3ApplicationⅠ4ApplicationⅡ10Q(A)Q(B)Q(A)P(A)等效用线预算约束线需求曲线需求源自于商品的基本价值1Consumermicroeconomicsassumesthatthedemandcurvesforconsumerproductscanbeultimatelytracedtothevaluationofpleasuresthatconsumersanticipatereceivingfromtheseproducts.Introduction11基本价值很难直接测定,只能通过比较静态分析2Itisdifficulttomeasurefundamentalvaluesdirectly,empiricaltestsofeconomictheorytypicallyexaminewhetherth