190AC尼尔森--2003润肤品市场

Copyright2002ACNielsenSkinMoisturizingUpdatedtoJan/Feb2003Copyright2002ACNielsen*AgendaSkinMoist.BodyMarketOverviewHowXXMilkHelpBrandSales&ShareGainBB&KidsCream,XXCreamLaunchEvaluationExploreSkinMoist.SachetOpportunityCopyright2002ACNielsen*SkinMoisturizerSalesTrend,NationalMarketGrowthAccelerated;ValueAlsoOutgrewVolumeTotalSkinMoisturizer6%9%4MonthsGrowthvsYA2%3%VolumeValueMATGrowthvsYACopyright2002ACNielsen*ProductSegmentSales&Growth,Nat.GrowthofAllSegmentsAccelerated;FacialObtainedPositiveValueGrowthWhileBodyDeflatedVolumeSales(Ton)ValueSales(Mil.Rmb)6%9%3%8%11%7%20%26%4MonthsGrowthvsYA2%0%6%14%3%2%5%17%NumberingreenisoftheannualgrowthMATJF03vsMATJF02Copyright2002ACNielsen*XXBodyVolumeSalesTrendbyVariantMilkDidHelpXXtoGainSalesInPassingWinterSeasonvsYAVolumeSales-Ton,(National)Copyright2002ACN