189AC尼尔森--2003清洁用品市场

Copyright2002ACNielsenRetailAuditPresentationPreparedXXXUpdatedtoJan/Feb.2003Copyright2002ACNielsenCategoryOverviewPersonalWashCopyright2002ACNielsen*AgendaCategoryOverviewWhyXX-BathLiquidLoseShareinSH/EA/SBCD/EBCDMilkYearlyPerformanceReviewExplore300~999mlPackSalesOpportunityTTTBagLaunchEvaluationCopyright2002ACNielsenCategoryOverviewCopyright2002ACNielsen*SummaryCategoryOverviewTotalPWmarketsizeincreasedcontinuouslydrivenbyBathLiquid,andHandWashsizeemergedinlatest2yearsacrosscities;Barsoapsizeincreasedincitiesaswellsofar,BarsoapmarketsizehaslittlesalesimpactfromthegrowthofHandWashandBathLiquidXXsalesgrewinlinewithtotalmarketyearlywhilebehindthegrowthrateinlatest6monthvsYA;andlosesharetracedtoSH/EA/SBCD/EBCDCopyright2002ACNielsen*SummaryCategoryOverview(Con.)OverallMNBgainedshareinlatest6monthsvsYAlar