051麦肯锡-公共电视运营模式

DevelopingaSustainableEconomicModelforPublicTelevisionMay29,2003CONFIDENTIAL**PROJECTASPIRATIONSANDKEYQUESTIONSIdentifyanddrivemajorchangesthatwillputpublictelevisiononamoresoundeconomicfootingandensureitsfuturesuccessHowsevereandlonglastingarethefinancialpressuresonthesystem?Howshouldwelaunchtheseinitiativesandeffectlastingchange?Whichperformanceimprovementopportunitiesofferthemostpromise?*ANDYWehavetwokeyquestions:1.Whatarethestressesonthesystemandwhatarethedriversofthosestresses2.Whatdoweneedtodoaboutthosestresses-Immediate-Long-term*CHALLENGES:BOTHSTATIONECONOMIESANDPROGRAMDEVELOPMENTAREAT-RISK*Excludescapitalfundingfordigitalupgrade.Revenuesnotadjustedforinflation**Growthratefrom1994-2001Source:CPBAuditedFinancialReports(AFR),PBSanalysis(dues),AppendixQfromPBSSGwhitepaper(“FundingforPBSNPSProgrammingbyFunder