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ZRH95802008-01-2309.ppt1FourcentralproblemscausecompaniestodriftintoastrategiccrisisTypicalcausesofstrategiccrisisTechnologyandothercycles?Technologyleaps?Newproductprocesses,newcorecompetencies?ShiftsindemandInvestments,M&Aanddiversification?Investmentdecisionswithoutfeasibilitychecks?Poorpost-mergerintegrationRapidgrowth?Dependencyonproductlifecyclesandtimetomarket(e.g.pharmaceuticals,biotech,Internetstartups)?Inflexiblemanagementandorganizationalstructures?Growthasamarketentry/expansionstrategy(computers,media)Value-chainconfiguration?Missingoutonindustrytrends?InflexiblevaluecreationprocessesSource:RolandBergerStrategyConsultantsZRH95802008-01-2309.ppt2AwholerangeofothercircumstancesescalatethestrategiccrisisintoanearningscrisisFromstrategiccrisistoearningscrisisInefficientorganizationTechnologyandothercyclesDemotivatedstaffInsuffi