089麦肯锡—汽车产品开发流程

0ProductDevelopmentintheAutomotiveIndustry:StrategiestoCircumventtheComplexityChallengeProductDevelopmentintheAutomotiveIndustry:StrategiestoCircumventtheComplexityChallengeJanuary31,2002UlrichN?her,WolfgangNeubert,ArnoAntlitz14567891011125.07.510.012.515.0NumberofmodelsisincreasingandproductlifecyclesaredecreasingSource:PressclippingsModelsperbrandNumberProductlifecycleYears19872000-30%-30%+25%+25%2602460%Mondeo1993/2000Reductiondrivenbyimplemen-tationofsimulationtechnologiesTime-to-marketisreduceddramatically*StartofproductionSource:Automobileproduction,AN,MIDMONTHFROMDESIGNFREEZETOSOP*4029C-class1995/200028%3832GolfIII/IV1991/9616%Reductiondrivenbyimplementa-tionofstringentqualitygatesOUTSIDE-INANALYSIS3Inaddition,urgencytowardsinnovationdrivesvehiclecomplexitySource:Automobi