LGElectronic010220BJ-airconditionerCopyright?2002DevelopingaWinningStrategyfortheAirConditionerBusinessinChinaFirstprogressreviewFebruary20,2001Mckinsey&CompanyCONFIDENTIALThisreportissolelyfortheuseofclientpersonnel.NopartofitmaybeCirculated,quoted,orreproducedfordistributionoutsidetheclientOrganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&CompanyduringanOralpresentation;itisnotacompleterecordofthediscussion.LGElectronicsTianjinAppliancesCo.McKinsey&Company1LGElectronic010220BJ-airconditionerCopyright?2002MEETINGOBJECTIVES?HighlightChina’sairconditionermarketdevelopmentandopportunitiesforLG?ReviewLG’scurrentperformanceinthemarketandimprovementopportunities?Agreeonkeydecisionstobemade?AgreeonnextstepsandworkplanforthesecondphaseMcKinsey&Company2LGElectronic010220BJ-airconditio