051麦肯锡-公共电视运营模式

DevelopingaSustainableEconomicModelforPublicTelevisionMay29,2003CONFIDENTIALPROJECTASPIRATIONSANDKEYQUESTIONSIdentifyanddrivemajorchangesthatwillputpublictelevisiononamoresoundeconomicfootingandensureitsfuturesuccessHowsevereandlonglastingarethefinancialpressuresonthesystem?Howshouldwelaunchtheseinitiativesandeffectlastingchange?Whichperformanceimprovementopportunitiesofferthemostpromise?ANDYWehavetwokeyquestions:1.Whatarethestressesonthesystemandwhatarethedriversofthosestresses2.Whatdoweneedtodoaboutthosestresses-Immediate-Long-termCHALLENGES:BOTHSTATIONECONOMIESANDPROGRAMDEVELOPMENTAREAT-RISK*Excludescapitalfundingfordigitalupgrade.Revenuesnotadjustedforinflation**Growthratefrom1994-2001Source:CPBAuditedFinancialReports(AFR),PBSanalysis(dues),AppendixQfromPBSSGwhitepaper(“FundingforPBSNPSProgrammingbyFunderCateg